Animal Logo Design, Fitness Branding, Fitness Design, Logo Fitness
Logo Design For A Fitness, Health Center, Animal Logo, Koala Logo

Branding for fitness Pacifico

Pacifico is a luxury health centrum. It is a fitness centrum with the main focus on well being and health. They provide yoga classes, personal training, guest speakers on subjects such as mental health and spiritual classes.

The target market are introverts who care for their mental health. They don’t feel confident enough to be in a competitive gym, but still want some exercise. Beside sports, they are interested in a holistic approach to health.

The brand values are: loving, calming, encouraging and nurturing.

After my competitor research I started my word association practice, which soon led me to koalas. These amazing animals are loyal, loving and calm. They appear to be alone, but every koala is part of a community, supporting each other. Animals are symbolic for nature and health, so the choice to use a koala for the logo icon was soon approved.

Animal Logo Design, Fitness Branding, Fitness Design, Logo Fitness
Animal Logo Design, Fitness Branding, Fitness Design, Logo Fitness
Animal Logo Design, Fitness Branding, Fitness Design, Logo Fitness
Do you have a project in mind? I would love to hear more about it, so don’t hesitate to get in touch! 🙂

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