graphic designer, packaging design, package design, illustration, kombucha, branding, brand idenity, label design

PACKAGING DESIGN

With consistent packaging design, people will identify your product with your brand. 
 
Packaging is so much more than only protection for the product inside. We are consistently faced with a whole range of brands. Packaging design is the most important aspect to choose if we want to buy the product before knowing it.
 
If you are looking for a luxury product, you expect this to be reflected in the product package. The same applies for authentic products, natural products, economic products, etc.
 
Packaging has to be recognizable. What is the product inside? 
Yet it should also be attractive and eye catching. So many people fall for cute packaging.
 
I design packaging design for products such as bottles or jars, cans, jewellery boxes, food trucks, restaurant menus, coffee mugs, book covers and more!

MY PACKAGING DESIGN PROCESS

Step 1

What will be the pricepoint of your product? In what stores do you want to sell it? On which shelf? Who will be your customers?
 
Those are a few of the questions I will ask at the beginning. A good strategy is important before we begin designing. I highly recommend you start with this, if you haven’t done this yet.

Step 2

Firstly, I start with research of who the competitors are.
 
What shape is their packaging? What materials do they use? Where are the products sold?

This gives me the opportunity to see what the possibilities are for your product. What can we do to make it stand out?
 

Step 3

Once we know the details about the physical aspects, the fun part starts: designing the package.
 
With the help of a detailled questionnaire and the research of the competitors, we decide on the colours, font, illustrations, patterns, etc.
 
With the help of 3D mock-ups and different revision rounds, we decide on a final design.

Step 4

The final package design will need to be the exact specifications, which will be different for each printing company.
 
Once you decided on the richt company for your product, I am happy to do this for you.
Depending on the product, different flavours, size, the prices will vary. Before we begin, we agree on a price we are both comfortable with.
Do you have a project in mind? I would love to hear more about it, so don’t hesitate to get in touch! 🙂

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