SCOBY IS A KOMBUCHA SHOP & BAR. CUSTOMERS CAN DRINK KOMBUCHA (OR OTHER DRINKS) IN THE CAFE OR CAN BUY THE HOMEMADE KOMBUCHA FROM THE TAP.
WHEN ASKED WHAT LOOK THEY WANTED TO GO FOR, THEY ASKED FOR HOMEMADE AND AUTHENTIC.
THE PACKAGE THEY ASKED FOR CONSISTED OF:
– LOGO
– DESIGN FOR THE REFILL BOTTLES (5 FLAVOURS)
– DESIGN OF THE FACADE OF THE SHOP/BAR.
PROBLEM
TO CREATE A COHERENT BRAND IDENTITY FOR A DRINK, SHOP AND BAR. THE CUSTOMER WANTED SOMETHING THAT FEELS HANDMADE, AUTHENTIC AND PREMIUM.
IF POSSIBLE THEY WANTED A REFERENCE TO A SCOBY, THE ORIGIN OF KOMBUCHA, AS WELL AS THEIR NAME.
SOLUTION
I USED A COMBINATION OF THREE FONTS TO GIVE IT THAT CRAFTY, HANDMADE FEELING WHILE KEEPING THE AUTHENTIC ASPECT.
THE EMBLEM HOLDS EVERYTHING TOGETHER IN AN AESTHETIC BALANCE, YET IT IS NOT RANDOMLY SHAPED. IT TAKES THE SHAPE OF A SCOBY, COMMUNICATING THE CREATION PROCESS OF KOMBUCHA.
PREVIOUS GRAPHIC DESIGNER PROJECTS:
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