{"id":13956,"date":"2022-02-10T16:23:17","date_gmt":"2022-02-10T15:23:17","guid":{"rendered":"https:\/\/nouchka.design\/logo-files-in-what-files-should-my-logo-be-prepared\/"},"modified":"2024-02-19T15:50:43","modified_gmt":"2024-02-19T14:50:43","slug":"logo-files-in-what-files-should-my-logo-be-prepared","status":"publish","type":"post","link":"https:\/\/nouchka.design\/en\/logo-files-in-what-files-should-my-logo-be-prepared\/","title":{"rendered":"Logo files: In what files should my logo be prepared?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13956\" class=\"elementor elementor-13956 elementor-5715\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5ba649f5 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible\" data-eae-slider=\"19713\" data-id=\"5ba649f5\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74ecb082\" data-eae-slider=\"86983\" data-id=\"74ecb082\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-480a2c73 elementor-widget elementor-widget-image\" data-id=\"480a2c73\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1967\" height=\"974\" src=\"https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/Logobestanden@2x.webp\" class=\"attachment-full size-full wp-image-13704\" alt=\"\" srcset=\"https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/Logobestanden@2x.webp 1967w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/Logobestanden@2x-300x149.webp 300w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/Logobestanden@2x-1024x507.webp 1024w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/Logobestanden@2x-768x380.webp 768w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/Logobestanden@2x-1536x761.webp 1536w\" sizes=\"(max-width: 1967px) 100vw, 1967px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2a443d4d elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-eae-slider=\"28574\" data-id=\"2a443d4d\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-783f7c34\" data-eae-slider=\"98099\" data-id=\"783f7c34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-540e2bbd elementor-widget elementor-widget-heading\" data-id=\"540e2bbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What files should my logo be in?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-180ab80a e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"58506\" data-id=\"180ab80a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-78423397 e-con-full e-flex e-con e-child\" data-eae-slider=\"21413\" data-id=\"78423397\" data-element_type=\"container\">\n\t\t<div class=\"has_eae_slider bdt-sticky elementor-element elementor-element-5313ad64 e-flex e-con-boxed e-con e-child\" data-eae-slider=\"21256\" data-bdt-sticky=\"offset: 70;bottom: .ct-stop;position: start;media: 768\" data-id=\"5313ad64\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-12e1b1ea e-flex e-con-boxed e-con e-child\" data-eae-slider=\"59592\" data-id=\"12e1b1ea\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-1e233eb6 e-con-full e-flex e-con e-child\" data-eae-slider=\"2677\" data-id=\"1e233eb6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dbb7e70 elementor-widget elementor-widget-spacer\" data-id=\"2dbb7e70\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-5621274c e-flex e-con-boxed e-con e-child\" data-eae-slider=\"13883\" data-id=\"5621274c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-351760f8 elementor-widget elementor-widget-heading\" data-id=\"351760f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">logo files<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77d6bfe9 elementor-widget elementor-widget-text-editor\" data-id=\"77d6bfe9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A custom designed logo for a company is a good step toward building brand identity. But what formats do you need? In this article, we will discuss what a vector file is and the difference between png, jpg or jpeg, pdf, eps, svg and ai.<\/p><p>Those who would like a clear overview can download the pdf <a href=\"https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/Logo-bestanden.pdf\">here<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4398baf8 elementor-widget elementor-widget-heading\" data-id=\"4398baf8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Date<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-490cbb6b elementor-widget elementor-widget-text-editor\" data-id=\"490cbb6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Feb. 10, 2022<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d04254c elementor-widget elementor-widget-heading\" data-id=\"7d04254c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Written by<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5deccf37 elementor-widget elementor-widget-text-editor\" data-id=\"5deccf37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nouchka Depotter<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6893b402 elementor-widget elementor-widget-heading\" data-id=\"6893b402\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tags<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2704a1c0 elementor-widget elementor-widget-text-editor\" data-id=\"2704a1c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Logo design, Branding<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51199db elementor-widget elementor-widget-bdt-dual-button\" data-id=\"51199db\" data-element_type=\"widget\" data-widget_type=\"bdt-dual-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-element-align-wrapper bdt-flex\">\n\t\t\t<div class=\"bdt-dual-button bdt-ep-button-wrapper bdt-element\">\n\t\t\t\t<a href=\"https:\/\/nouchka.design\/contact\/\" class=\"bdt-btn-a bdt-ep-button bdt-effect-a bdt-ep-button-size-xs\" id=\"contactbutton\">\n\t\t\t\t\t\t\t<div class=\"bdt-btn-content-wrap bdt-flex bdt-flex-middle bdt-flex-center  \" data-text=\"Contact\">\n\t\t\t\t\t\t\t<div class=\"bdt-btn-icon bdt-a-icon bdt-flex-align-left\">\n\t\t\t\t\t<div class=\"bdt-ep-button-a-icon-inner\">\n\t\t\t\t\t\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw far fa-comment\"><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-btn-text\">Contact<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\n\t\t\t\t<a href=\"https:\/\/calendly.com\/nouchka\/30min?month=2023-08\" class=\"bdt-btn-b bdt-ep-button bdt-effect-a bdt-ep-button-size-xs\" id=\"my-id\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<div class=\"bdt-btn-content-wrap bdt-flex-  \" data-text=\"Let&#039;s meet\">\n\t\t\t\t\t\t<div class=\"bdt-btn-text\">Let's meet<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6c06e9 bdt-ss-btns-view-icon bdt-ss-btns-style-framed bdt-ss-btns-shape-circle bdt-ss-btns-color-custom elementor-widget elementor-widget-bdt-social-share\" data-id=\"5c6c06e9\" data-element_type=\"widget\" data-widget_type=\"bdt-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-social-share bdt-ep-grid\">\n\t\t\t\t\t\t\t<div class=\"bdt-social-share-item bdt-ep-grid-item\">\n\t\t\t\t\t<div class=\"bdt-ss-btn bdt-ss-facebook\" data-social=\"facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ss-icon\">\n\t\t\t\t\t\t\t\t<i class=\"ep-icon-facebook\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"bdt-social-share-item bdt-ep-grid-item\">\n\t\t\t\t\t<div class=\"bdt-ss-btn bdt-ss-linkedin\" data-social=\"linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ss-icon\">\n\t\t\t\t\t\t\t\t<i class=\"ep-icon-linkedin\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"bdt-social-share-item bdt-ep-grid-item\">\n\t\t\t\t\t<div class=\"bdt-ss-btn bdt-ss-twitter\" data-social=\"twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ss-icon\">\n\t\t\t\t\t\t\t\t<i class=\"ep-icon-twitter\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"bdt-social-share-item bdt-ep-grid-item\">\n\t\t\t\t\t<div class=\"bdt-ss-btn bdt-ss-pinterest\" data-social=\"pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ss-icon\">\n\t\t\t\t\t\t\t\t<i class=\"ep-icon-pinterest\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-6efebfbd e-con-full ct-stop e-flex e-con e-child\" data-eae-slider=\"67926\" data-id=\"6efebfbd\" data-element_type=\"container\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-42092671 e-flex e-con-boxed e-con e-child\" data-eae-slider=\"8360\" data-id=\"42092671\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-37b46621 e-flex e-con-boxed e-con e-child\" data-eae-slider=\"29740\" data-id=\"37b46621\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32d96a56 elementor-widget elementor-widget-heading\" data-id=\"32d96a56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Types and types of logo files<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0605e0 elementor-widget elementor-widget-heading\" data-id=\"e0605e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1.1. What type of file should a logo be?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f80478d elementor-widget elementor-widget-text-editor\" data-id=\"2f80478d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are many different types of file formats. A file format can be recognized by its extension: .doc, .txt, .html, .gif, .jpeg. The most common logo file formats are:<\/p>\n<ul>\n<li>ai<\/li>\n<li>eps<\/li>\n<li>pdf<\/li>\n<li>svg<\/li>\n<li>png<\/li>\n<li>jpg (or jpeg)<\/li>\n<\/ul>\n<p>When your graphic designer provides you with the final logo files, you may be wondering what to do with all these files. Unfortunately, just jpg or png is not enough. Each file format is used for a specific purpose.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-198ecb56 elementor-widget elementor-widget-heading\" data-id=\"198ecb56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1.2. Vector versus raster files\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c01c3c5 elementor-widget elementor-widget-text-editor\" data-id=\"7c01c3c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The top file formats can be divided into two categories: vector and raster files (pixels).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eed71a elementor-widget elementor-widget-image\" data-id=\"8eed71a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/logo-in-pixels-versus-logo-in-vector-1024x576.png\" class=\"attachment-large size-large wp-image-13608\" alt=\"Logobestanden: Wat is een jpg, png, pdf, svg, ai en eps bestand?\" srcset=\"https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/logo-in-pixels-versus-logo-in-vector-1024x576.png 1024w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/logo-in-pixels-versus-logo-in-vector-300x169.png 300w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/logo-in-pixels-versus-logo-in-vector-768x432.png 768w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/logo-in-pixels-versus-logo-in-vector-1536x864.png 1536w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/logo-in-pixels-versus-logo-in-vector.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9175bf elementor-widget elementor-widget-text-editor\" data-id=\"b9175bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Raster images<\/strong> use pixels to form a complete image. jpgs and pngs are common types of raster images. Photos are always grid-based.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e484730 elementor-widget elementor-widget-image\" data-id=\"e484730\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/pixels-versus-vector-1024x576.png\" class=\"attachment-large size-large wp-image-13605\" alt=\"\" srcset=\"https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/pixels-versus-vector-1024x576.png 1024w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/pixels-versus-vector-300x169.png 300w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/pixels-versus-vector-768x432.png 768w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/pixels-versus-vector-1536x864.png 1536w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/pixels-versus-vector.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd51067 elementor-widget elementor-widget-text-editor\" data-id=\"dd51067\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Because raster images are composed of a fixed number of pixels, their size cannot be changed without affecting resolution. When they are stretched to fit in a space for which they were not designed, the pixels become visibly grainy and distort the image. On the other hand, if you have a raster image in high resolution, it is a heavy file so it often cannot be used. Therefore, it is important to save raster files in the exact dimensions needed to avoid possible complications.<\/p>\n<p><strong>Vector graphics<\/strong>, on the other hand, offer more flexibility. They are digital illustrations rendered by a computer using mathematical formulas. Vector images can therefore be scaled (made larger and smaller) without losing quality. Examples of vector file types are eps, ai, svg and pdf. (A PDF is generally a vector file. But depending on how a PDF was originally created, it can be either a vector or raster file). Vector files are ideal for creating images whose size often needs to be resized.<\/p>\n<p>Since the purpose of a logo is to identify a business, logos are used on all types of media: social media, clothing, website, advertisements, stores, etc. This obviously varies by the industry you are in, but a logo is needed on different mediums and in different sizes. Professional designers usually work in Adobe Illustrator to design a logo, a vector program. Word, PowerPoint, Photoshop, Canva Free and Paint are a grid-based program. If a logo is created with a raster-based program, it will consist of pixels and will cause problems in the future.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a15b593 elementor-widget elementor-widget-heading\" data-id=\"6a15b593\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. File formats in detail\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-038b9a1 elementor-widget elementor-widget-heading\" data-id=\"038b9a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.1. EPS - Encapsulated PostScript\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-763eca71 elementor-widget elementor-widget-text-editor\" data-id=\"763eca71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An eps file is a necessary file format for logo files. It is a vector-based image and therefore can be made larger or smaller without degrading the image quality.  <\/p>\n<p>An eps is used for printing (business cards, posters, brochures, menus and more), stickers and labels, clothing or if you need to send your logo to a designer to make changes.<\/p>\n<p>When a logo is sent to the printer or designer, they send the eps version unless a different format is specifically requested. They can export this file to another file format if needed.  <\/p>\n<p>However, an eps file cannot always be used. Several software programs do not support this file type. Nor will it be able to be uploaded to social media or a website.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac7e11b elementor-widget elementor-widget-heading\" data-id=\"ac7e11b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.2. AI - Adobe Illustrator\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79ce121 elementor-widget elementor-widget-image\" data-id=\"79ce121\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/adobe-illustrator-gebruiken-om-een-logo-te-ontwerpen-1024x576.png\" class=\"attachment-large size-large wp-image-13606\" alt=\"\" srcset=\"https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/adobe-illustrator-gebruiken-om-een-logo-te-ontwerpen-1024x576.png 1024w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/adobe-illustrator-gebruiken-om-een-logo-te-ontwerpen-300x169.png 300w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/adobe-illustrator-gebruiken-om-een-logo-te-ontwerpen-768x432.png 768w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/adobe-illustrator-gebruiken-om-een-logo-te-ontwerpen-1536x864.png 1536w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/adobe-illustrator-gebruiken-om-een-logo-te-ontwerpen.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e19146 elementor-widget elementor-widget-text-editor\" data-id=\"7e19146\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An ai file is a vector-based image created in Adobe Illustrator. Designers use this file to create and edit a logo.<\/p>\n<p>Normally, as a customer, you do not need an ai file of your logo. But when you purchase a logo, you also want to have the original file format where if necessary, changes can be made. These files can be modified without reducing the quality of the logo.<\/p>\n<p>A slogan may need to be changed after the logo is designed. This is adjusted in the original file, namely Adobe Illustrator so no quality is lost.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c7568 elementor-widget elementor-widget-heading\" data-id=\"78c7568\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.3. PDF - Portable Document Format\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-943dd3e elementor-widget elementor-widget-text-editor\" data-id=\"943dd3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A pdf can be either a vector file or a raster file, depending on which software generated it. A pdf is a widely used file type that can be read or viewed anywhere. No matter what operating system, software or device the logo is viewed on, it will always look the same with a pdf.<\/p>\n<p>For example, if there is a font in a logo that is not installed on someone&#8217;s computer, it is best to choose the pdf version of the logo. An ai or eps of the logo will not be able to display the correct font. A pdf can do this.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56dddfb elementor-widget elementor-widget-image\" data-id=\"56dddfb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/logo-in-pdf-bestand-1024x576.png\" class=\"attachment-large size-large wp-image-13604\" alt=\"\" srcset=\"https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/logo-in-pdf-bestand-1024x576.png 1024w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/logo-in-pdf-bestand-300x169.png 300w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/logo-in-pdf-bestand-768x432.png 768w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/logo-in-pdf-bestand-1536x864.png 1536w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/logo-in-pdf-bestand.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e82a4a3 elementor-widget elementor-widget-text-editor\" data-id=\"e82a4a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>(Normally, font is converted to outlines to avoid this common problem. That is, the text is no longer editable text, but is made up of figures).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a1c5b2 elementor-widget elementor-widget-heading\" data-id=\"2a1c5b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.4. SVG - Scalable Vector Graphic\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e0e37a elementor-widget elementor-widget-text-editor\" data-id=\"9e0e37a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An svg file is often confused with an EPS file. It is also a vector-based image, but unlike an eps file normally used for printing, svg files are used online. For logos and illustrations on a website, svg&#8217;s provide more accurate sharpness than png or jpg. It compresses well, giving it a small file size. This will make a website load faster.<\/p>\n<p>Unfortunately, you cannot upload an svg file everywhere, so you will still need a jpg or png format as well.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4524325 elementor-widget elementor-widget-heading\" data-id=\"4524325\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.5. JPG, JPEG - Joint Photographic Experts Group\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82d6e54 elementor-widget elementor-widget-text-editor\" data-id=\"82d6e54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A jpg (also called jpeg) is a raster-based image intended for use on the Web. They are best used for photos and can be opened with any computer software.<\/p>\n<p>Jpgs are best used in the correct resolution. If the file is too large, you will often not be able to upload it or the loading time will be very long. If the file is too small, the logo will look pixelated. So it&#8217;s best to have different jpg formats of your logo: a larger and a smaller version.<\/p>\n<p>You can optimize jpgs to the correct format for free online. You can use the free tool <a href=\"https:\/\/compressjpeg.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/compressjpeg.com\/,<\/a> <a href=\"https:\/\/smallpdf.com\/blog\/jpg-size-reducer\" target=\"_blank\" rel=\"noopener\">https:\/\/smallpdf.com\/blog\/jpg-size-reducer<\/a> or <a href=\"https:\/\/tinyjpg.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/tinyjpg.com\/<\/a> to resize your jpg files and make your Web site load faster.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46cbc18 elementor-widget elementor-widget-heading\" data-id=\"46cbc18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.6. PNG - Portable Network Graphics\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec7de59 elementor-widget elementor-widget-image\" data-id=\"ec7de59\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/transparantie-bij-png-bestand-1024x576.png\" class=\"attachment-large size-large wp-image-13607\" alt=\"\" srcset=\"https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/transparantie-bij-png-bestand-1024x576.png 1024w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/transparantie-bij-png-bestand-300x169.png 300w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/transparantie-bij-png-bestand-768x432.png 768w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/transparantie-bij-png-bestand-1536x864.png 1536w, https:\/\/nouchka.design\/wp-content\/uploads\/2022\/02\/transparantie-bij-png-bestand.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-320c844 elementor-widget elementor-widget-text-editor\" data-id=\"320c844\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A png file is a raster image similar to a .JPG image, but also supports transparency.<\/p>\n<p>A jpg is compressed for the purpose of having a small file size. In contrast, png stores more information so the quality is better, with the result that it will have a larger file size than a jpg.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-69c8d78 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-eae-slider=\"18270\" data-id=\"69c8d78\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5b63f8\" data-eae-slider=\"68839\" data-id=\"f5b63f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b227dc5 elementor-widget elementor-widget-heading\" data-id=\"b227dc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">View other blog articles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0754b7a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0754b7a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/nouchka.design\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More blogs<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A custom designed logo for a company is a good step toward building brand identity. But what formats do you need? In this article, we will discuss what a vector file is and the difference between png, jpg or jpeg, pdf, eps, svg and ai.  <\/p>\n","protected":false},"author":1,"featured_media":13704,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[155],"tags":[],"class_list":["post-13956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-article"],"_links":{"self":[{"href":"https:\/\/nouchka.design\/en\/wp-json\/wp\/v2\/posts\/13956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nouchka.design\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nouchka.design\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nouchka.design\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nouchka.design\/en\/wp-json\/wp\/v2\/comments?post=13956"}],"version-history":[{"count":5,"href":"https:\/\/nouchka.design\/en\/wp-json\/wp\/v2\/posts\/13956\/revisions"}],"predecessor-version":[{"id":14249,"href":"https:\/\/nouchka.design\/en\/wp-json\/wp\/v2\/posts\/13956\/revisions\/14249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nouchka.design\/en\/wp-json\/wp\/v2\/media\/13704"}],"wp:attachment":[{"href":"https:\/\/nouchka.design\/en\/wp-json\/wp\/v2\/media?parent=13956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nouchka.design\/en\/wp-json\/wp\/v2\/categories?post=13956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nouchka.design\/en\/wp-json\/wp\/v2\/tags?post=13956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}