{"id":13963,"date":"2023-07-26T16:33:15","date_gmt":"2023-07-26T15:33:15","guid":{"rendered":"https:\/\/nouchka.design\/how-google-tag-manager-can-take-your-website-to-the-next-level\/"},"modified":"2024-02-19T15:37:01","modified_gmt":"2024-02-19T14:37:01","slug":"how-google-tag-manager-can-take-your-website-to-the-next-level","status":"publish","type":"post","link":"https:\/\/nouchka.design\/en\/how-google-tag-manager-can-take-your-website-to-the-next-level\/","title":{"rendered":"How Google Tag Manager can take your website to the next level"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13963\" class=\"elementor elementor-13963 elementor-11147\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-58bd6e36 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible\" data-eae-slider=\"34210\" data-id=\"58bd6e36\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f993c23\" data-eae-slider=\"47843\" data-id=\"6f993c23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-491a89db elementor-widget elementor-widget-image\" data-id=\"491a89db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1267\" src=\"https:\/\/nouchka.design\/wp-content\/uploads\/2023\/07\/Wat-is-Google-Tag-Manager@2x-scaled.webp\" class=\"attachment-full size-full wp-image-13703\" alt=\"\" srcset=\"https:\/\/nouchka.design\/wp-content\/uploads\/2023\/07\/Wat-is-Google-Tag-Manager@2x-scaled.webp 2560w, https:\/\/nouchka.design\/wp-content\/uploads\/2023\/07\/Wat-is-Google-Tag-Manager@2x-300x148.webp 300w, https:\/\/nouchka.design\/wp-content\/uploads\/2023\/07\/Wat-is-Google-Tag-Manager@2x-1024x507.webp 1024w, https:\/\/nouchka.design\/wp-content\/uploads\/2023\/07\/Wat-is-Google-Tag-Manager@2x-768x380.webp 768w, https:\/\/nouchka.design\/wp-content\/uploads\/2023\/07\/Wat-is-Google-Tag-Manager@2x-1536x760.webp 1536w, https:\/\/nouchka.design\/wp-content\/uploads\/2023\/07\/Wat-is-Google-Tag-Manager@2x-2048x1014.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3edb6e5d elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-eae-slider=\"61435\" data-id=\"3edb6e5d\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-642b67d5\" data-eae-slider=\"68533\" data-id=\"642b67d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e58f6bb elementor-widget elementor-widget-heading\" data-id=\"1e58f6bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Improve your website with Google Tag Manager<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-5d169c9f e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"52035\" data-id=\"5d169c9f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-359f0c1a e-con-full e-flex e-con e-child\" data-eae-slider=\"33798\" data-id=\"359f0c1a\" data-element_type=\"container\">\n\t\t<div class=\"has_eae_slider bdt-sticky elementor-element elementor-element-5061ff25 e-flex e-con-boxed e-con e-child\" data-eae-slider=\"49796\" data-bdt-sticky=\"offset: 70;bottom: .ct-stop;position: start;media: 768\" data-id=\"5061ff25\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-6fd82e9b e-flex e-con-boxed e-con e-child\" data-eae-slider=\"42847\" data-id=\"6fd82e9b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-110b34e e-con-full e-flex e-con e-child\" data-eae-slider=\"29459\" data-id=\"110b34e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cead161 elementor-widget elementor-widget-spacer\" data-id=\"7cead161\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-44ac8d55 e-flex e-con-boxed e-con e-child\" data-eae-slider=\"17915\" data-id=\"44ac8d55\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78a6d03d elementor-widget elementor-widget-heading\" data-id=\"78a6d03d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google tag manager<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa4e140 elementor-widget elementor-widget-text-editor\" data-id=\"fa4e140\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Have you ever wondered how to track what visitors do after they click on your ad? Or do you want to find out which part of your website is driving away the most visitors so you can adjust that? These are crucial questions every website owner asks themselves, and fortunately there are tools that can answer them. One such tool is Google Tag Manager.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61b70ede elementor-widget elementor-widget-heading\" data-id=\"61b70ede\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Date<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a41697c elementor-widget elementor-widget-text-editor\" data-id=\"3a41697c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>July 26, 2023<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66ac86a elementor-widget elementor-widget-heading\" data-id=\"66ac86a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Written by<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d326c07 elementor-widget elementor-widget-text-editor\" data-id=\"1d326c07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nouchka Depotter<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae6ce62 elementor-widget elementor-widget-heading\" data-id=\"ae6ce62\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tags<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30179ea4 elementor-widget elementor-widget-text-editor\" data-id=\"30179ea4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO, Marketing<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cff2759 elementor-widget elementor-widget-text-editor\" data-id=\"6cff2759\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/marketingplatform.google.com\/intl\/nl\/about\/tag-manager\/\" target=\"_blank\" rel=\"noopener\"><b>Learn more<\/b><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b37fb4d elementor-widget elementor-widget-bdt-dual-button\" data-id=\"b37fb4d\" data-element_type=\"widget\" data-widget_type=\"bdt-dual-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-element-align-wrapper bdt-flex\">\n\t\t\t<div class=\"bdt-dual-button bdt-ep-button-wrapper bdt-element\">\n\t\t\t\t<a href=\"https:\/\/nouchka.design\/en\/contact\/\" class=\"bdt-btn-a bdt-ep-button bdt-effect-a bdt-ep-button-size-xs\" id=\"contactbutton\">\n\t\t\t\t\t\t\t<div class=\"bdt-btn-content-wrap bdt-flex bdt-flex-middle bdt-flex-center  \" data-text=\"Contact\">\n\t\t\t\t\t\t\t<div class=\"bdt-btn-icon bdt-a-icon bdt-flex-align-left\">\n\t\t\t\t\t<div class=\"bdt-ep-button-a-icon-inner\">\n\t\t\t\t\t\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw far fa-comment\"><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-btn-text\">Contact<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\n\t\t\t\t<a href=\"https:\/\/calendly.com\/nouchka\/30min?month=2023-08\" class=\"bdt-btn-b bdt-ep-button bdt-effect-a bdt-ep-button-size-xs\" id=\"my-id\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<div class=\"bdt-btn-content-wrap bdt-flex-  \" data-text=\"Let&#039;s meet\">\n\t\t\t\t\t\t<div class=\"bdt-btn-text\">Let's meet<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-487cedf2 bdt-ss-btns-view-icon bdt-ss-btns-style-framed bdt-ss-btns-shape-circle bdt-ss-btns-color-custom elementor-widget elementor-widget-bdt-social-share\" data-id=\"487cedf2\" data-element_type=\"widget\" data-widget_type=\"bdt-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-social-share bdt-ep-grid\">\n\t\t\t\t\t\t\t<div class=\"bdt-social-share-item bdt-ep-grid-item\">\n\t\t\t\t\t<div class=\"bdt-ss-btn bdt-ss-facebook\" data-social=\"facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ss-icon\">\n\t\t\t\t\t\t\t\t<i class=\"ep-icon-facebook\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"bdt-social-share-item bdt-ep-grid-item\">\n\t\t\t\t\t<div class=\"bdt-ss-btn bdt-ss-linkedin\" data-social=\"linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ss-icon\">\n\t\t\t\t\t\t\t\t<i class=\"ep-icon-linkedin\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"bdt-social-share-item bdt-ep-grid-item\">\n\t\t\t\t\t<div class=\"bdt-ss-btn bdt-ss-twitter\" data-social=\"twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ss-icon\">\n\t\t\t\t\t\t\t\t<i class=\"ep-icon-twitter\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"bdt-social-share-item bdt-ep-grid-item\">\n\t\t\t\t\t<div class=\"bdt-ss-btn bdt-ss-pinterest\" data-social=\"pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ss-icon\">\n\t\t\t\t\t\t\t\t<i class=\"ep-icon-pinterest\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-292c3d03 e-con-full ct-stop e-flex e-con e-child\" data-eae-slider=\"89086\" data-id=\"292c3d03\" data-element_type=\"container\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-360377d e-flex e-con-boxed e-con e-child\" data-eae-slider=\"12461\" data-id=\"360377d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-05a94e8 e-flex e-con-boxed e-con e-child\" data-eae-slider=\"1467\" data-id=\"05a94e8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19e4f3b elementor-widget elementor-widget-text-editor\" data-id=\"19e4f3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;ve ever managed a Web site, you&#8217;ve probably heard of Google Tag Manager. But what exactly is it and why is it so useful? In this article, we explain everything you need to know about this powerful tool.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cba962 elementor-widget elementor-widget-heading\" data-id=\"0cba962\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Google Tag Manager?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-705190c elementor-widget elementor-widget-text-editor\" data-id=\"705190c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Tag Manager, also known as GTM, is a free tool from Google that allows you to easily manage tags on your website. Tags are pieces of code or tracking pixels that help gather important information about your visitors&#8217; behavior. For example, they can tell you how far visitors scroll down the page, which buttons they use to get to a particular page and how long visitors stay on your site.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe9b0c elementor-widget elementor-widget-heading\" data-id=\"1fe9b0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Tag Manager versus Google Analytics\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac35638 elementor-widget elementor-widget-text-editor\" data-id=\"ac35638\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although they are often used together, GTM and Google Analytics are two different tools that are best used together.<\/p>\n<p>Google Analytics collects and analyzes data about the behavior of your website visitors, while GTM collects this data through tags. Essentially, GTM helps you send more detailed and specific data to Google Analytics. This makes GTM an essential tool for fine-grained tracking of user behavior and interactions on your Web site.<\/p>\n<p>Suppose you get a far too high electricity bill. You see high consumption. But how exactly does this happen &#8211; which device consumes a lot, when was it turned on?<\/p>\n<p>You can think of this invoice as Google Analytics. You have your home (your website), where various devices (the tags) pass information to the electricity meter (Google Tag Manager), which then sends the information to the power grid (various platforms such as Google Analytics).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-493c3bf elementor-widget elementor-widget-heading\" data-id=\"493c3bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Google Tag Manager works\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38d891b elementor-widget elementor-widget-text-editor\" data-id=\"38d891b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>GTM works through four basic elements: <b>tags<\/b>, <b>triggers<\/b>, <b>variables<\/b> and the <b>data layer<\/b>. Tags are pieces of code that send information to a third party, such as Google Analytics. Triggers tell GTM when to activate the tag, such as when a visitor clicks a particular button. Variables are additional information needed for the tag and trigger to work, such as the URL of the page. The data layer is a piece of code that GTM uses to store and collect information from your Web site.<\/p>\n<p>In essence, GTM serves as a central hub that manages the various tags on your website and distributes them to the appropriate platforms. Here are some examples of how this works:<\/p>\n<ol>\n<li>\n<p><b>Google Analytics<\/b>: GTM can send tags to Google Analytics to measure specific user behaviors, such as how long users stay on your site, which pages they visit, and which buttons they click. This information can then be analyzed in Google Analytics.<\/p>\n<\/li>\n<li>\n<p><b>Facebook (Meta)<\/b>: GTM can also communicate with Facebook, primarily through the Facebook Pixel (Meta Pixel). This pixel is a piece of code that you can place in GTM to track how users who came to your website via Facebook behave on your site.<\/p>\n<\/li>\n<li>\n<p><b>Google Ads<\/b>: GTM can be used to send conversion tags to Google Ads. This helps track what actions users take after viewing your ad, such as buying a product, signing up for a newsletter, or filling out a form.<\/p>\n<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e7262 elementor-widget elementor-widget-heading\" data-id=\"67e7262\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GTM and web design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7d0b77 elementor-widget elementor-widget-text-editor\" data-id=\"e7d0b77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good web design and effective use of GTM go hand in hand. A well-designed website not only makes it easier for visitors to navigate and find desired information, but it also makes it easier to collect accurate and useful data with GTM.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f56839 elementor-widget elementor-widget-text-editor\" data-id=\"4f56839\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"group w-full text-gray-800 dark:text-gray-100 border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\">\n<div class=\"flex p-4 gap-4 text-base md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl md:py-6 lg:px-0 m-auto\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-[20px] flex items-start overflow-x-auto whitespace-pre-wrap break-words flex-col gap-4\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>In conclusion, whether you are a novice website administrator or an experienced web designer, GTM can be a powerful tool in your digital toolbox. By understanding what it is and how to use it, you can gather a wealth of information about your visitors and optimize your website for success.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3b46ad8 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-eae-slider=\"13347\" data-id=\"3b46ad8\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1335e0\" data-eae-slider=\"5006\" data-id=\"c1335e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e829f8 elementor-widget elementor-widget-heading\" data-id=\"3e829f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">View other blog articles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3326452 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3326452\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/nouchka.design\/en\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More blogs<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn how Google Tag Manager can help you better understand how visitors interact with your website. In this guide, we explain what Google Tag Manager is, how it differs from Google Analytics, and how you can use it to track your website visitors&#8217; behavior.<\/p>\n","protected":false},"author":1,"featured_media":13703,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[155],"tags":[],"class_list":["post-13963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-article"],"_links":{"self":[{"href":"https:\/\/nouchka.design\/en\/wp-json\/wp\/v2\/posts\/13963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nouchka.design\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nouchka.design\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nouchka.design\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nouchka.design\/en\/wp-json\/wp\/v2\/comments?post=13963"}],"version-history":[{"count":9,"href":"https:\/\/nouchka.design\/en\/wp-json\/wp\/v2\/posts\/13963\/revisions"}],"predecessor-version":[{"id":14261,"href":"https:\/\/nouchka.design\/en\/wp-json\/wp\/v2\/posts\/13963\/revisions\/14261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nouchka.design\/en\/wp-json\/wp\/v2\/media\/13703"}],"wp:attachment":[{"href":"https:\/\/nouchka.design\/en\/wp-json\/wp\/v2\/media?parent=13963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nouchka.design\/en\/wp-json\/wp\/v2\/categories?post=13963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nouchka.design\/en\/wp-json\/wp\/v2\/tags?post=13963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}