Rebranding for The People Academy: Logo & Brand Identity
The People Academy
Assignment
Logo
Visual identity
Exhibition booth
Social media templates
Business cards
Stationary
Notebooks
Powerpoint presentation
Signalization
Banners
Tools used
Adobe Illustrator
Industry
HR
As a graphics agency, we regularly work with marketing agency Lead On. Our assignment was to rebrand the corporate identity for The People Academy, a progressive company that The People Academy is a company that specializes in developing and delivering training and coaching in the professional field. They focus on improving skills, leadership and team dynamics within organizations.
Instead of opting for a traditional logo with an icon, we designed a distinctive wordmark. This logo exudes personality, especially with the striking green color we chose. We wanted a logo that is accessible to everyone, hence the tougher lines in the design.
Our task went beyond the logo. We designed complete branding that reinforced The People Academy’s identity. From social media posts and business cards to signboards and pens, each element contributes to brand recognition. We made sure every design element was consistent with The People Academy’s vision and values.
The end result is a cohesive and professional branding that perfectly aligns with The People Academy’s vision and values. The social media templates, with their prominent green color and recognizable lines, provide a consistent look across all platforms. We are proud of the work we did and believe it really brings out the unique identity of The People Academy.
