Brand identity and website project for Els Leye Consultancy
Els Leye Consultancy
Assignment
Logo
Visual identity
Desk materials: business cards, envelopes, stationery, notebooks, etc.
Website
Tools used
Adobe Creative Cloud
Squarespace
Industry
Consultancy
Els Leye Consultancy, founded by Els Leye, is a consulting firm that focuses on research, consulting and training on issues of gender-based violence, female genital mutilation, child marriage and gender equality. When Els came to us, she had a clear need: a brand identity and website that would present her services in a professional and accessible way.
Our collaboration with Els began with an in-depth exploration of her vision and the values of her consulting business. We wanted to create an identity that reflected both the seriousness of her work and her personal approach. By listening to her needs and feedback, we were able to determine a design direction that truly resonated with her goals.
The logo for Els Leye Consultancy is a fusion of symbolism and aesthetics. It combines a hamsa – an ancient symbol of strength and protection for women – with a hand, symbolizing strength, protection, generosity and stability. These elements were then represented in vertical lines, expressing professionalism, strength, balance and movement. The result is a logo that reflects both the company’s mission and Els’ personal touch.
Els needed a website that she could maintain herself after the design process. We chose Squarespace, an all-in-one platform, to make this possible. The website was designed to present Els’ services in a clear and accessible way, with a focus on usability for both the visitor and the administrator.
The end product is a cohesive and professional branding for Els Leye Consultancy. From the powerful and symbolic logo to the user-friendly website, everything comes together to represent Els’ vision and values. At Nouchka, we are proud of what we have accomplished together with Els, and we are confident that this new identity will help her communicate her message effectively and reach her target audience.
