Branding project for Intelliprove: Logo design
Intelliprove
Assignment
Logo design
Tools used
Adobe Creative Cloud
Industry
Medical sector
Intelliprove, active in the MedTech industry, was looking for a way to renew and strengthen their brand identity. Their core business of measuring vital parameters using a smartphone camera makes them unique in their field. To reflect this innovative approach, an appropriate and modern logo was essential.
Rebranding Intelliprove began with a deep understanding of the company, their target audience, and the message they wanted to convey. Through strategic conversations, we gained insight into their vision and goals. These conversations informed the design process and allowed us to create a logo that truly resonated with Intelliprove’s values.
CAMERA
The center circle of the logo symbol is reminiscent of a camera.
GENEESKUNDE
The logo incorporates a medical cross. Medical services are often marked with a red cross. It is recognizable all over the world.
TECHNOLOGY
The cross consists of spheres, some of which are connected. The “connected dots” is a familiar symbol for technology. It is also commonly used in AI.
The final logo for Intelliprove is not only visually appealing, but also reflects the company’s core values and mission. In the competitive MedTech industry, this logo helps them stand out and make a lasting impression.
