Branding project for ZELF: Logo, icons, flyer, brochure, etc.
ZELF
Assignment
Logo
Visual identity
Icons
Flyer
Brochure
Pens
Business cards
Tools used
Adobe
Industry
Construction
This project was featured in DesignRush’ s article on The Best Green Logo Designs.
Heating
Electricity
Ventilation
Raw plumbing
Bathrooms
Professional guidance from A-Z
Site preparation and follow-up on site.
Personal project manager
Customized deliveries
Correct service
Transparent communication
When the marketing company Lead On approached us with the task of designing a new visual identity for ZELF, we were immediately excited. ZELF is a unique company that supports do-it-yourselfers in building their dream home by offering self-build modules and professional guidance. The goal was to create a visual identity that reflects the essence of self-build and guidance.
Our collaboration with ZELF began with a deep understanding of their vision and mission. Given the company’s unique proposition of guiding do-it-yourselfers in building their homes, we wanted to create a visual identity that reflected this essence. The logo had to symbolize the concept of building while expressing the guidance and support of ZELF. Exploring different design directions, we came up with a creative logo that merged blocks, uniquely representing the building process in the word ZELF.
In addition to the logo, we also worked on promotional materials for ZELF, including a flyer and an architect’s booklet. These materials are designed to inform potential clients and architects about ZELF’s services and to highlight the benefits of self-building with professional guidance. The designs are both informative and visually appealing, attracting attention and effectively conveying the message.
To improve the user experience on ZELF’s website, we designed specific icons for their different modules: heating, ventilation, electrical, raw plumbing and bathroom. We also created icons for ZELF’s USPs. These icons, designed in the same style as the rest of the visual identity, provide intuitive navigation and contribute to the brand’s recognition.
The end result is a cohesive and professional visual identity for ZELF. From the distinctive logo and informative flyers to the intuitive icons, each element contributes to ZELF’s look and mission. We are proud of the work we did and believe it effectively communicates ZELF’s vision and strengthens their position in the marketplace.
